Our Story
We built our methodology working with Oracle, HSBC, Accenture, Marsh, and Kimberly-Clark. Now we bring that same level of expertise to companies that actually need the personal attention.
McFrank was founded in 1968. For over five decades, we’ve done one thing: helped organizations attract the right people. Not more applicants. The right ones.
Most recruitment advertising describes the job. We describe the person who would thrive in it. That distinction sounds simple. It isn’t. It requires going deeper than any job description, deeper than any standard recruiting brief, and deeper than most of our clients expect when they first sit down with us.
We call what we find the Hidden Motivator — the specific behavioral and psychological qualities that make a role genuinely compelling to the right candidate. It’s rarely something obvious. That’s why most job postings miss it entirely.
Who We Work With
Our sweet spot is organizations under 4,000 employees — and even under 100 employees — that want enterprise-caliber recruitment marketing without the enterprise costs, complexities, and bureaucracy. Companies that are serious about understanding not just who they want to hire, but why that person would want to work for them.
We also take on specific projects for larger organizations — career site creation and development, targeted campaigns, hard-to-fill role strategies — where our depth of approach makes a measurable difference. If the chemistry and the scope are right, we’ll work with any size company. We’ve done it for decades.
What We Do
We handle everything. Messaging, media, placement, timing, and measurement. We research where your ideal candidates are — and critically, when they’re most open to a conversation. Sometimes that’s when they’re actively looking. Sometimes it’s when they’re driving home from a disappointing day at work.
We explore every channel, tried and untried, and recommend the combination that gives you the best shot at reaching the right people at the right moment. What we don’t do in-house, we execute through a network of best-quality specialists. The result is a single point of accountability for your entire recruitment marketing effort.
No other recruitment advertising agency goes into this depth. That’s not a boast. It’s why clients who find us don’t leave.
The Name
McFrank was formerly known as McFrank & Williams Advertising Agency. The agency was named after founder Michael Bruce and his late brother Franklin, and has operated since 1968.
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